Parkers was established in 1972 as a monthly car valuation 'book' to help car buyers get the best price for their trade-in – or help them find their next one by providing an industry-trusted valuation. It started out small, but today Parkers is the UK’s biggest car reviews and advice website, according to independent website analyst organisation, Comscore.
Parkers provides hundreds of thousands of valuations to the general public every month, but offers so much more – providing more than 1,500 car reviews. There are also tools to help buyers choose the best cars that are right for them for the best price possible. Plus, with Parkers Products, we provide recommendations on accessories, car parts, and car maintenance products to help you kit out your car and keep it on the road.
How do you choose which products are best?
At Bauer Media UK, we are home to some of the biggest media brands, including Parkers, CAR Magazine, Motorcycle News, Empire, Heat, Closer and Mother&Baby, plus Grazia, Country Walking Magazine, Garden Answers, Yours, and many more. We also have more than 50 radio stations including Absolute Radio, Magic FM, Kiss FM and Jazz FM. Across magazines, online, and radio we reach more than 25 million consumers.
Our experts know our audiences and what they want to buy; our journalists pride themselves on the highest standards and best practices, and we are always looking for what is best for you – what’s the most practical, with the most features, not necessarily what’s the most fashionable or the most expensive.
Our team spends hours investigating and researching what products you should spend your hard-earned cash on, based on analysis and customer reviews. Everything we recommend we would buy ourselves or would recommend to our friends, family and colleagues. We know what matters to you, because it matters to us.
Do you make affiliate commission?
We work with a variety of affiliate partnerships and we may receive a commission for purchases made through our links. As an Amazon Associate, we earn from qualifying purchases.
How does this impact your editorial work?
Our affiliate partnerships do not impact on the product choices we make, or the reviews we write. There is no pressure on our editorial team to choose particular products or brands; we won’t recommend a product that we don’t believe in. The products will speak for themselves when you invest in them.